ࡱ> ]_\ &bjbj 4D-----AAAAL,ALLnLpLpLpLpLpLpLNOQVpL-pL--LRRRF--nLRnLRRFlJ2WA&@G*ZLL0L(HjQfQTJQ-JRpLpL\LQ : GA: 3009 Electronic Communication Scope: This policy applies to all college employees. Definitions: Electronic communication (e-communication) is defined as any creation and/or transfer (upload or download) of signs, signals, writing, images, sounds, video, data, or intelligence of any nature transmitted to the colleges official web site, 鶹ֱ sponsored social networking sites, blogs, and those sites affiliated with the college. This includes: web pages, additions or edits to web pages, uploads to the web pages, social networking sites, and those sites affiliated with the college. This does not include faculty personal web pages, personal social networking sites, or any communications covered by policy GA: 3050 Usage of Technology Resources. Policy: 鶹ֱ employees with the specific rights and responsibilities via their position descriptions and with administrator rights must adhere to the colleges e-Communication Standards to publish information on any official college web site or any 鶹ֱ sponsored social networking site, such as Facebook, MySpace, YouTube, etc. A hyperlink to a listing of all official, college-sponsored web sites and social networking sites and the administrators of those sites can be found on the Intranet at  HYPERLINK "http://www.hawk.csmd.edu" www.hawk.csmd.edu under Quick Links. Web Page Owners are responsible for the content, hyperlinks, and accuracy of information presented. Owners adhere to the Web Page Owner responsibilities and ensure that 鶹ֱ web page guidelines are followed and comply with policy standards. Owners oversee Web Page Editors and monitor their updates and access privileges to the web site. Social Networking Administrators of college-sponsored social networking sites are responsible for ensuring that content is current and complies with all 鶹ֱ guidelines. Administrators receive notification of postings and must monitor the postings at all times. Administrators oversee Social Networking Editors and monitor their updates and access privileges. Postings that do not adhere to standards and protocols will be deleted as soon as feasible. As part of this policy the college has adopted the following e-Communication Standards: Per policy GEN: 408, no employee is authorized to use the college name without the express authorization of the President except to identify the college affiliation. The Webmaster manages and maintains updated and accurate content on the college's Web main Internet and Intranet sites. The Webmaster is also responsible for training and oversight of the Owners. All Web page Owners and Social Networking Administrators must be fully benefitted employees of the college. Owners and Administrators will be approved through the Web Council. Editors must be approved by Web Page Owners or Social Networking Administrators. Editors must be employees of the college or students that hold a position within Student Government or a Student Ambassador. All must have the appropriate training. Brand identity standards must be followed. For the colleges brand identity standards, please visit  HYPERLINK "http://www.hawk.csmd.edu/mar/" http://www.hawk.csmd.edu/mar/. Pages will always be set up with 鶹ֱ as the title for example 鶹ֱ Student Life; 鶹ֱ Career Services, etc. Style Manual guidelines must be followed. To download the Style Manual, please visit  HYPERLINK "http://www.hawk.csmd.edu/mar/" http://www.hawk.csmd.edu/mar/. E-Communication Protocols must be enforced. If an e-communication contains the following, it will be deleted: Negative characterizations about a specified person or persons Negative characterizations that describe and may reasonably be attributed to a small number of specific persons Comments that may suggest bias on the basis of age, color, religion, gender, race, marital status, sexual orientation, national origin or disability Comment that claims that a person has been subjected to bias, discrimination or harassment on the basis of age, color, religion, gender, race, marital status, sexual orientation, national origin or disability Comment that relates to an adverse employment action taken with respect to a person or persons Threatens litigation or other legal action or states or suggests that someone may retain an attorney The college has developed the following list of responsibilities for Web Page Owners and/or Social Networking Administrators (i.e. Facebook, MySpace, Twitter). These individuals will: Act as the primary contact person for the site for the 鶹ֱ Webmaster. Ensure the 鶹ֱ web page guidelines and policies are followed and implemented in a timely manner. Assign editors and ensure they use approved templates, providing clear identification on each page of the source of information, contacts for more information, and links on the web site back to the home department/unit or the 鶹ֱ home page. Monitor access privileges to the web site account for page editing purposes. Ensure all Web Page Editors are trained in accordance with policies. Request access for new page editors from the 鶹ֱ Webmaster. Inform the 鶹ֱ Webmaster when someone no longer needs access. Notify the 鶹ֱ Webmaster when a new service or page(s) is ready to be announced and recommend added links/pages. Coordinate web development activities for their site. Maintain layout continuity across web site pages. Monitor the site to see that things are up-to-date, links are working, etc. Ensure the accuracy and credibility of content. Ensure compliance with Copyright Laws when provided materials from another source, and credit sources appropriately. Ensure that whatever review process is adopted for the site is enforced. Ensure compliance with ADA requirements with assistance from Webmaster. The college has developed the following list of responsibilities for Web Page and/or Social Networking (i.e. Facebook, MySpace, and Twitter) Editors. Editors must: Not make major changes to the content given to them unless authorized by the Web Page Owner to do so. Minor changes are acceptable, such as typos, spelling, and grammatical errors. Adhere to 鶹ֱ web page policies, procedures, and standards. Attend training as required. Have a basic level of training in using a web editor or the content management system. The particular software used for writing web pages can vary, but this decision should be reached through discussion with the Webmaster. Page editors may periodically be required to attend additional training and should take responsibility for remaining educated about web development. Ensure pages meet requirements of the Americans with Disabilities Act. Procedures: The 鶹ֱ Webmaster must be contacted to set up all new Web pages, Intranet pages, and Social Networking pages within current sites. Official college e-mail addresses will only be used when setting up sites. 鶹ֱ allows one account per Social Networking Site (SNS); departments can set up pages off of the main 鶹ֱ account through the Webmaster; setting up an account on behalf of the college is a violation of many social networking sites including Facebook. When Web Page Owners or Social Networking Administrators set up pages or sites, content will follow e-Communication standards and protocols. Content will be reviewed to ensure compliance with e-Communication Standards. New social networking sites or accounts through existing sites must be approved through the Web Council. Requests can be made through filling out an online form at  HYPERLINK "http://www.hawk.csmd.edu/committees/WebCouncil" http://www.hawk.csmd.edu/committees/WebCouncil. For more information contact: Web Council Chairs: Director of Marketing, ext. 7639 or Director of Information Technology Services, ext. 7720. 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